Joined: 27 Jun 2019
|The Contact Us section is very important!
Posted On : Oct-18-2011 | seen (231) times | Article Word Count : 406 |
Imagine this 鈥搚ou went all the way to the bazar and bought a product of your choice. When you returned home , for some reason, you were not able to use it the way you wanted to. You flip the pages of the product literature and, to your dismay, find that there is no contact information! You will curse yourself for having bought a product like this. More importantly , you will NEVER return to that shop again during your lifetime. Imagine this 鈥搚ou went all the way to the bazar and bought a product of your choice. When you returned home, for some reason, you were not able to use it the way you wanted to. You flip the pages of the product literature and, to your dismay , find that there is no contact information! You will curse yourself for having bought a product like this. More importantly, you will NEVER return to that shop again during your lifetime.
Place the Contact Us section prominently
This is just what happens if you were running an ecommerce business and a customer bought from you, only to discover that you were nowhere traceable. All this is because the ecommerce website had not placed the Contact Us tab in an accessible place. Website shoppers are, as a matter of rule , terribly short of patience. The most they would spend on finding this button is a couple of minutes. Once they are unable to find the section, they get frustrated and leave the site 鈥揳lmost certainly for ever.
An underestimated item
The Contact Us section is usually an underrated item of the website. Many ecommerce businesses overlook its importance. This can be detrimental to the business. It can even be fatal, because one foul-mouthing from a customer and you are out of the reckoning. What would you do if you were in the customer鈥檚 shoes? You would look for a couple of minutes for the section that you wanted to find; being unable to do this, you would calmly walk into another website that offers the same product. This is when you lose out big time to a customer who was there , but left you.
A way into the customer鈥檚 heart
On the other hand, if you were available at the click of a button and were friendly and accessible in providing the Contact Us section, it goes without saying that the customer would remember you for some more time to come. And it doesn鈥檛 cost you anything. The Contact Us section, when it is placed in a conspicuous spot , would only go on to raise your stature as a responsible business in the eyes of the customer. Attending to the customer鈥檚 needs and making them feel good about shopping is after all, the ultimate aim of a business, more so an ecommerce business, since the customer is invisible.
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